Google PPC
PPC (pay-per-click) is a precise internet marketing model where advertisers are charged for each instance their ads receive clicks. Whenever a user clicks on your ad and is directed to your website. This strategy involves a deliberate investment in generating website traffic through paid interactions, diverging from the traditional organic growth approach.
Google Ads types.
Google Display Ad:
Google display ads are visually engaging promotions appearning on websites and apps. Using images and videos, they raise brand awareness and target specific demographics and making them perfect for wider audiences.
Google Discovery Ad:
Google Discovery Ads seamlessly blend into platforms like YouTube and Gmail, delivering personalized content based on user behavior. These ads leverage Google’s ecosystem to spark curiosity and inspire exploration.
YouTube Ad:
YouTube Ads harness the video-sharing giant’s popularity to convey messages. With various formats and targeting options, they engage users through visual storytelling, from tutorials and product demos.
Google Shopping Ad:
Google Shopping Ads showcase products directly in search results, aiding e-commerce. Featuring images, prices, and store details, they enable informed buying decisions without leaving the results page. .
Google Smart Ad:
Google Smart Ads optimize campaign automatically using machine learning. Advertisers supply content and Gogle tailors delivery based on user intent, making them efficient for achieving goals.