Keyword Optimization
Project Description
Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.
Ongoing keyword optimization is necessary and a good practice to keep uncovering new keyword opportunities; as well as to expand your reach into various keyword verticals.
By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow.
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Keyword Relevance –
Keyword Relevance or popularity, is a qualitative measure of the importance of a keyword segmentation. It refers to the match between a certain keyword an the content of a page. It is used by search engines in order to understand the content of a page and decide on how to rank that content.
Search And Reward Cycle
It’s critical to choose keywords to optimize for based on how relevant they are to your products or services. If your keywords are not intrinsically relevant to what you’re offering on your website, the traffic the search engines feed your website will not be delivered a relevant message. Thus, they will be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you’re unlikely to convert them into customers.
Keyword Rank plays a crucial role. Keyword importance should be evaluated on two things: how often it’s used in your campaign and how many visits it generates. What’s tricky here is that both factors are continuously changing.
User Intent
User Intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it’s more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?
It’s easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful about how you interpret the keywords you target.
Let’s say, for example, you’re researching the keyword “how to start a blog” for an article you want to create. “Blog” can mean a blog post or the blog website itself, and what a searcher’s intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you’ll need to make sure of the keyword’s intent before committing to it.
To verify what a user’s intent is in a keyword, it’s a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up. Make sure the type of content Google is closely related to what you’d intend to create for the keyword.
